Soul Box is a branding project I did as part of university. We were provided with different types of fictional company briefs. These companies were starting up and had an idea of what they wanted but needed a helping hand putting everything together. MY brief was a soul food pop up van that would go around different events with their food.
Soul food is very Southern and is very homely and warm. I wanted to bring this southern, cosy vibe to the brand, inspired by colours and imagery in this part of the US, mainly Florida or NOLA.
The brand to me feels original and unique. It's one I can see in reality being used.
